Breaking Perceptions

Fifteen years ago Nathan Najib had a vision to create ‘the most people-focused real estate agency on earth’. In 2016 he took the first step in realising this, opening the doors of Najib Real Estate.

Listening to Nathan Najib talk about his industry, his business and those who work alongside him, it is hard not to get caught up in his passion for integrity. Operating around a simple and timeless philosophy that the ‘client always comes first’, they are actively putting into place Nathan’s dream to break down the perception of the real estate industry.

Having grown up in Christchurch, Nathan is no stranger to our local market and spent 10 years working in a traditional real estate firm before going out on his own. ‘Najib Real Estate is about working with people,’ he explains. ‘It’s not about selling every house we possibly can, it is about collaborating with our clients and being honest with them about their property. In every instance, real estate should be about the customer and their property. As agents we are simply a by-product.’

Nathan is realistic about the challenge that arises in converting sellers from traditional, large market share companies. Yet it is a challenge he and his team are slowly overcoming as they break down the perception that big is always best. ‘The way people buy and sell is very different now than it was even a few years ago,’ Nathan explains. ‘And selecting an agent to work with shouldn’t be about picking a friend, or a cousin. It should be about picking the best.’

Unafraid of hard work, Nathan and his team are bringing a fresh and progressive approach to the Christchurch real estate scene and feel ‘blessed’ to have a growing share of this ever-changing and vibrant property market. Their personal approach has seen them grow largely due to word of mouth and repeat custom, testament to their dedication to building long-lasting relationships. t.

‘Nathan’s vision has allowed us to build a strong and innovative agency that builds on the best of the traditional methods, and teams these with the latest innovative technologies to get the best possible results for our clients,’ explains Marketing and Communications Coordinator Miranda Cassidy. ‘We are proud to work on a more personal level with clients – be they buyers, sellers or tenants – to find a solution that is unique for them, as everyone is different.’

‘We want our clients to expect the extraordinary; the remarkable,’ states Nathan. ‘Because that is what we will do for them.’

‘We want them to ask themselves, “Why choose standard, when you can stand out?’’’ continues Miranda. ‘All while doing so in a way that is based on values, integrity and honesty.’

Highlighting the values of this company is the fact that five per cent of the commisson from every sale is donated to charities supporting and working within our community, ensuring every sale gives back to the people and the community who have given Nathan and his team so much.

Working across every facet of the property market, Najib Real Estate includes a property management aspect as well, enabling them to make their mark as a one-stop shop in the local residential real estate market.

While Nathan’s passion for his industry is contagious, it is his positive outlook that brings a smile to your face and leaves you feeling, without doubt, that Najib Real Estate isn’t just a brand. It is something personal – something you want to be a part of.

For more information, visit www.najibrealestate.co.nz.